Grassroots California Founder: Ryan Connolly | Season 1, Episode 9 | 48:42

Smoking w/ Method Man & Building a Counterculture Empire

Matt Robertson is joined by Ryan Connolly, founder of Grassroots clothing, to share the origin story of his company and how it started as a documentary film about California's cannabis culture, but pivoted to merchandise when faced with challenges.

Ryan discusses navigating the evolving legal landscape, the impact of COVID-19, and building a community through collaborations with artists and musicians. He recounts memorable moments, like smoking with Method Man and the legal battle over his "Break Room" smoking lounge. Throughout, Ryan emphasizes the importance of adaptability, staying true to Grassroots' counterculture roots, and fostering strong relationships with his team and customers.

GrassrootsCalifornia.com
Instagram: @grassrootscalifornia